A combination of offering users the best experience and efficiently monetizing your content is important for the long-term success of your website. With that in mind, here’s some tips to help you to achieve both of these goals:Content: Is your site content relevant to your users? Ask yourself if the content on your site is well-researched and well-structured. Will it capture and engage your users' attention?
Ad types: When choosing an ad type for your site, consider if it improves the user experience on your site. It's important to be mindful of designs that are prohibited by our AdSense program policies, such as pop-ups and pop-unders, floating or static ads, or any other type of ad that could make it difficult for users to access your content. Where possible, test potential designs with focus groups or an AdSense experiment.
Ad placement: Advertising on your site should provide additional value to your users. Ads should be visible without limiting your site audience's ability to interact with the rest of your content. For instance, if ads are visible above the fold on your site, make sure they're not making it difficult for users to view your content. We may be less likely to display pages with obstructive above the fold advertising in our search results.
Multi-screen: Don't forget to think about the impact of your design and ad placement on the accessibility of content across platforms. Our research indicates that users are increasingly relying on multiple digital touch-points throughout the day.
In addition to the four tips above, check out the Webmaster Quality Help Center for website quality guidelines that have been created specifically for AdSense publishers. You’ll also find insights and tools to help you understand and improve your site on the Google Webmasters website.
Did you know that sites optimized for multiple screen sizes can have an average 15% higher RPM and twice the traffic growth rate of sites that aren’t?*
If you think about how quickly you’ll leave a site where you have to pinch and zoom to find something, it’s not surprising that multi-screen optimized sites are performing better. That same behavior will most often apply to your own users too, so having a multi-screen plan is important to keeping them engaged for longer.
There’s a lot to think about when deciding on your multi-screen strategy. To help you in your decision-making, we’ve created new multi-screen guidelines. They can be found in the AdSense Help Center and cover the following topics:
We hope you find these resources useful. Start optimizing your site today to retain and grow user loyalty. We’ll be sharing more resources and success stories in the near future - check back here soon for the latest updates from our Multi-Screen Specialist Team.
Wire transfer payments now available in more countries
We're excited to announce that wire transfer is now available as a new payment method in a number of countries. The full list of countries is available in our Help Center. With wire transfer, your earnings are deposited directly into your bank account, offering you a fast, secure, and convenient way to receive AdSense payments. If you’re not already using our new payments system, then wire transfer will become available when your account is transitioned to the new system.
We recommend checking with your bank to learn more about receiving an international wire transfer payment. Ask them what information they need to make sure you’re set up right for wire transfer payments. You can then sign in to your AdSense account and enter the details provided by your bank. Google doesn’t charge a fee to send wire transfer payments, but you should ask your bank about any fees or commissions they may charge for wire transfers.
Payments will be made in your payment currency, which could be USD or EUR, depending on your country. If your bank account is in another currency, your payment will be converted to the currency of your bank account.
If you're ready to start receiving your AdSense payments by wire transfer, please review the details in our Help Center.
Creating new ad units just got easier
Creating new ad units for your site can take time, especially when deciding on their look and style. Save time on this process with the new, simplified My ads tab in your AdSense account. From today, it’s quicker and easier to create new ad units, giving you more time to concentrate on optimizing your ad space.
In addition to simplifying the ad unit creation process, we’ve also refreshed the user interface for this page, making it more intuitive and easier to navigate. When choosing from the various options for your new ad units, we’ll help you in your final decision by highlighting the potential impact of your choices. Once you’ve decided on the best ad style, you can quickly implement this across your entire site rather than having to apply changes on an ad unit level.
Finally, to help enhance the look of ads on your site, we’ve made some changes to the default color palette for our text ads. The URL link will now display in a light gray replacing the green color previously associated with it.
