Do a research and determine: What makes a successful business stand apart from their competitors?, is it that they’re giving more flexible shipping, or is it that their product is better than those that of their competitors. There it can be many answer for it, but what I particularly mean is: What makes an online e-commerce website stand apart? (I’d like to repeat the term online).
On audits, you’d find that most the successful industry experts use tactic that is called SEO optimization to boost their market.
How?
Well, you may have a question arise anytime (you may either use comment section to ask me the doubts, in case if I’ve skipped it).
SEO is a long term practise to effect the search engine ranking, SERP (search engine rank placement) in short, and to get higher exposure to their products through search engines. With over billion of searches performed every single minute it’s crucial for an online business to practise and master over this art.
And in this article, I’ve broken down the SEO for ecommerce sites and drive maximum potential audiences. Do read it full, as because I’ve likely shared some case studies through which people had grown their business tremendously by practising seo optimization in their business marketing strategy.
Link Building-
Getting natural links for an ecommerce store site is probably like nightmare.
Why?
Nobody likes to link to a site which sell product, until and unless it has something magnificent. Ain’t it?
So the question arise: How am I going to build links to my e-commerce site either?. Follow the above strategical tactics that I and probably other SEO experts use in-order to build links for such sites.
Leverage Your Efforts:
1. Leverage your business bond: These days, almost every businesses, startup, have online presence. Rip off the benefit of it, ask for a link back from the sites with whom you’re associated with. May it be your supplier, manufacture, or dealer either. Approach for a link back, but make sure you’re not going for a sidewide link (link from the sidebar, it’s harmful). Just a backlink from the homepage would be crucial for your SEO.
2. Leverage your personal bond: You’ve friends right, you’ve colleagues, family, or even mentors. If they’re having a blog, or site either, it’s really easier to get a backlink from them than that of the strangers. Ask for linking your site back, you’d see growth in your overall stats.
3. Leverage your personal assets: Suppose if you’re having a blog then you can even link back to your ecommerce site. A backlink from the homepage is good enough than getting penalized by allowing to link back from the sidebar.
Find Outdated, Expired, Or Moved Resources:
This can be crucial for your branding, and even in SEO Optimization.
In this busy world, people don’t care about you until and unless you give some benefit or adds value to the other person.
And in this, you’re going to approach someone else to link you back in return of making their site better.
Don’t assume the expired domain to be deleted permanently (i.e. 404), and they hook you up with a creative idea that your competitors aren’t aware of.
Use extensions (for browser) like Check My Links, find resources and upon your audit if you find any broken links, forward a mail concerning that along with an approach to link your content back that is related to something similar.
On-Page Optimization:
If you’re hooked, and is looking for an tactical strategy to improve your conversation and sales then on-page optimization is really critical for your online business. What happens is-
There are millions of article with concept of Free SEO advice or something similar but far less which meet the needs of ecommerce entrepreneurs.
Homepage SEO:
Homepage, or to be called main page, is the page which is given more emphasis by the online marketers, entrepreneurs and leverage most their budget for getting highest possible ROI.
While it’s the definite page of your site generating highest attention, it’s not so that you leverage most in it as compared to that of others. Yet, it’s said “Optimize your pages, along with the homepage as well” – that’s how successful marketers work.
Here are few key thing, you’d be required to optimize-
Homepage title tag: Homepage title tag, or simply as SEO title, is the most crucial part of the site which needs to be optimized in order to get the maximum benefit from the search engines. It should not just include your business name say, Online Venture, but along with your main keyword phrases that you’re targeting in such way that it appealing to the search visitors, as they will see it in the search engine rank placement (SERP).
For example, as I’ve said let’s assume your company to be – Online Venture, with keyword Referral Marketing so what you’re going to so is, smartly convert it into a search-engine friendly title for example – Learn Referral Marketing with OnlineVenture.com, not just it consist your main keyword but also it represent your brand.
And make sure, it’s not above 60 characters (or else, if would be sliced off automatically).
Homepage meta description: The homepage meta description, although not by being something that worth-off in term of SEO, plays significant role in grabbing users attention towards your site. It’s a 160 character short description of your site with your main keyword phrases typed in.
Product Page Optimization:
Product pages are crucial for an online ecommerce site, so it’s essential as a webmaster to optimize the product page as well as people when search any term related to your site, they’d probably be headed towards your product, ain’t it, so that’s how your product page too plays a significant role in search engines.
Here’s how-
Product Name: Just like the preceding homepage title tag, the product name is important. Usually it’s used as the title as well this is why you’re asked to use some common search terms related to your product in the title.
For if your ecommerce store product is “door glass”, and if you add the term in title, it’d automatically be shown in the permalink as well (i.e. www.yourecommercestor.com/tag/door-glass).
Product Description: An important element for your on-page optimization – product description. Google usually takes the product description and use it as meta description (if not specified specifically), however in most the cases meta description doesn’t help you to rank higher.
It shows when people share it on social sites like Facebook, Pinterest. So, it’s advisable to make the first sentence of your product page as summary so search engine can take that in as description.
Over To You-
Search engine optimization is a long term process, and you’d not actually see growth within few hours (yes). It takes time, as well as hard efforts. You’re require to spend hours in researching for good keywords that specifically target your audiences.
The tactic I’ve shared over in this article “SEO for ecommerce site” is really crucial for your online business. Make sure, that you’re applying these methods on your next product that you’re launching or else you may edit it too (not an issue).
